Didi van de Graaf
In the beauty and skincare world, Didi van de Graaf is a name you need to know. As the founder of Ullasa, a stylish beauty salon in Eindhoven, Didi is making waves with her unique approach to skincare and self-care. She’s not only a skincare expert but also a passionate businesswoman. This month, Eleganza Beauty is excited to honor Didi as our Woman of the Month of March.
A Journey Fueled by Passion
Didi’s journey into beauty began in 2000, when she dove headfirst into the world of luxury skincare during her internship at a perfumery. Little did she know, this would be the start of a dynamic career. Armed with an international Cidesco diploma, Didi launched her first salon in 2003. Fast-forward to 2022, and she brought her boldest dream to life with Ullasa - a high-end salon that’s not just a place for skincare, but a destination for transformation. Enter SkinGym, her revolutionary approach that combines fitness and skincare for results that speak for themselves.
Her Philosophy: Beauty from the Inside Out
For Didi, beauty isn’t just about looking good; it’s about feeling good, inside and out. She’s a firm believer that true beauty is an expression of love- “Beauty means, above all, love. Love for yourself and the world around you.” Every day, she brings this philosophy to life through her personalized skincare regimen, which is as effective as it is indulgent. From potent retinol to nourishing peptides and vitamin C, her skincare routine is a commitment to glowing, youthful skin - and she’s all about consistency.
Success, Milestones, & the Power of Perseverance
Didi’s success didn’t come easy. Along the way, she’s faced challenges that would make anyone think twice, including rebuilding her business after a major partnership split. But giving up? Never an option. “Perseverance, passion, and self-belief are the keys to success,” she says.
Her hard work has paid off in many ways. From creating the groundbreaking SkinGym concept to being nominated for the 2025 Beauty Awards, Didi is proof that the right combination of grit, grace, and vision can take you to the top.
Her Secrets to Glowing, Radiant Skin
For Didi, radiant skin is a lifelong investment, and she practices what she preaches. Her golden rule: Consistency is key! It’s not about quick fixes; it’s about setting yourself up for long-term results. Her favorite treatments like BioRePeel and Dermapen with RF are her secret weapons to keep her skin glowing, firm, and rejuvenated.
“My skincare is an investment in my future,” she says. And it shows!
The Balancing Act: Business, Beauty & Family
As a successful entrepreneur, Didi knows that there’s no such thing as a “typical” day. Her life is a dynamic blend of work, creativity, and self-care. But even on the busiest days, she makes sure to carve out moments of peace. Whether it’s yoga, meditation, or spending quality time with her daughter Chloé, Didi is all about finding balance. She may not be the most organized planner, but she trusts her intuition and lets it guide her to success.
“My intuition has brought me to where I am today.”
What’s Next: Ambitions & Future Goals
Didi isn’t slowing down anytime soon. She’s focused on expanding Ullasa and is also working on developing SkinGym training programs for fellow beauty professionals who want to bring her innovative approach to their own salons. Plus, with her 2025 Beauty Awards nomination, she’s poised for even greater success. The countdown to May 18th, when the winner will be announced, is on!
A Powerful Message for Women Everywhere
To all the women who look up to her, Didi has this to say: “Believe in yourself, no matter the challenges you face. Your strength lies in your perseverance and passion. Dare to choose what makes you happy, and don’t be afraid to start over if needed. Beautiful things happen when you stay true to yourself.”
Didi van de Graaf is a true example of what happens when you combine beauty, brains, and an unshakeable belief in your vision. She shows us that beauty isn’t just about how you look; it’s a reflection of the love, care, and strength you put into yourself—and the world around you.
