The Story of Eleganza Beauty: Born from Perseverance and Creativity
Eleganza Beauty was not born from a carefully laid out plan, but through coincidences, perseverance and creative inspirations.
In March 2022, Julie Dams and her husband Ilan Van Vaerenberg, both owners of Eleganza Beauty, were looking forward to opening Julie's own beauty salon. Unfortunately, their lives changed drastically when a devastating fire destroyed not only their home, but also their plans for the beauty clinic. This tragedy forced them to rebuild both their home and their dreams.
With his background in media, software and a passion for gastronomy, Ilan formed the concept of Eleganza Beauty. They developed a precise selection process to identify the best salons, based on strict quality standards. A team of mystery guests was employed to assess salons, and only the very best were selected. The results of this selection can be found in the luxury salon guide, the Eleganza Beauty Guide, available in exclusive bookstores and luxury concept and fashion stores. In addition, Eleganza Beauty releases a magazine twice a year highlighting the most luxurious treatments, products and salons, while their online editors provide daily inspiration and information to the beauty industry.
Ilan, an entrepreneurial spirit by nature, decided to temporarily stop his own business and focus entirely on rebuilding their home and realizing Julie's dream. With his experience in business, he drafted a comprehensive business plan for the salon and conducted thorough market research. He soon discovered that there were many salons in the area, but the quality of treatments and products was often substandard compared to what Julie envisioned. During his research, it became clear that there was an urgent need for clear guidelines for quality and safety within the industry, which reinforced their mission.
Today, Julie and Ilan continue their mission and are expanding Eleganza Beauty to new regions such as Dubai, Germany and Croatia. In November 2024, the first selection of top salons in these countries will be announced, along with those that no longer meet the strict criteria. Eleganza Beauty is not just a business; it is a celebration of luxury, quality and the art of beauty.